Building on solid professional experience and strong operational capabilities, we have developed our proprietary IPOP end-to-end service system. Through in-depth activation of idle asset value and the integration of corporate and industrial resources, we inject new vitality into underutilized assets and promote the sustainable economic development of local regions.
IPOP end-to-end service system
The Housing Group addresses industry pain points by deeply exploring the dormant value of assets. From repositioning, building diagnostics and renovation, to leasing operations, asset management, and premium services, we utilize the IPOP full-process service system to comprehensively empower real estate assets. This supports developers and owners in enhancing the value of their properties.
Multi-Dimensional Renewal for the Comprehensive Revitalization of Real Estate Assets
Centered on the core objective of enhancing asset value, we drive comprehensive revitalization through a multi-dimensional renewal approach. On the physical level, we implement both internal and external transformations by precisely refining asset positioning, optimizing spatial configurations, segmenting target user groups, and elevating experiential quality. On the ecosystem level, we pursue holistic renewal through innovation in business formats, reshaping of cultural and community ecosystems, upgrading of industrial models, and development mechanism reform—ultimately achieving the comprehensive “activation” of real estate assets.
Guided by Strategy · Driven by Digitalization
Industry Integration · Empowered by Systems
Asset Value
Repositioning
Carrier Renewal
Target Audience Update
Experience Enhancement
Business Model Update
Ecological Revitalization
Methodology Innovation
Mechanism Enhancement
The Housing Group’s asset revitalization services are strategically focused on four key areas: the upgrading of commercial districts, the revitalization of underutilized buildings, spatial revitalization and renewal, and the transformation of industrial spaces. For us, “revitalization” is the means, while “activation” is the ultimate objective.
To date, the Housing Group has been involved in asset revitalization projects across multiple cities, including Shenyang, Dalian, Xuzhou, and Tianjin.
Renovation and Operation Revitalization
Market Efficiency Enhancement Capital
Operation and Allocation
Sales and Monetization
Commercial District Upgrades
Revitalization of Idle Buildings
Space Activation and Renewal
Industrial Space Transformation
The revitalization of idle assets places higher demands on an operator’s comprehensive operational capabilities. The Housing Group not only provides professional services such as asset assessment, renewal and renovation, operational leasing, and marketing promotion, but also places strong emphasis on resource linkage and community culture building. We envision office buildings and industrial parks not merely as premium carrier spaces for enterprise and industrial development, but as vibrant, multi-dimensional business communities that foster exchange, cooperation, and collective growth.
IPOP Full-Process Service for Comprehensive Asset Value Enhancement
Asset
Evaluation
Management Condition Assessment
Investment Benefit Analysis
Market Analysis and Forecast
Project Positioning Analysis
Revitalization Strategy Proposal
Renovation
&
Transformation
Building Diagnostics
Facility Updates
Space Optimization
Supporting Planning
Investment Budgeting
Operations Management
Market Strategy
Leasing and Operations
Facility Management
Property Services
Smart Operations
Premium Services
Logistics Services
Corporate Services
Business Services
The Housing Group Exclusive Club
Community Events
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Building Renovation
Provide advisory and general contracting services for building renovation, functional upgrading, spatial optimization, etc. Reshape the spatial value and achieve the renewal and improvement of the property.
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Entrusted Operation
Dispatch a professional operation team to be re- sponsible for asset operation. Provide multiple entrusted modes and fulfill the commitment of competitive performance. Share the interests and bear the risks together with the owners of idle assets.
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Charter Operation
Our team is fully responsible for the operation and management of idle assets and bears the market risks, while the owners of the assets can enjoy stable returns.
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Capital Reorganization
Revitalize idle assets through large-scale asset transactions, equity acquisitions, REITS and other means.
